Marketing Plan for All4Skills

Marketing Plan for All4Skills Executive Summary All4Skills is a tax-exempt and non-profit making organization that provides the local community with sporting and life skill programs for youths. All4Skills offers its services to participants ranging from kindergarten, middle primary, and high school. Services provided include positive learning, life skills, and awareness programs for educating the youth on drugs and HIV/AIDS.Advertising We will write a custom term paper sample on Marketing Plan for All4Skills specifically for you for only $16.05 $11/page Learn More As an organization built on the fundamentals of growing an informed set of youth who will take the community to the next stage, we pride in unlocking the potentials of the young people. To carry out this task, All4Skills intends to place itself as a premier provider of affordable sports experiences and to make these experiences available for all youths. To meet its goals, All4Skills will design a series of strategic partnership s with both governmental and non-governmental organizations with similar aspirations. Fundraising activities are our core form of outsourcing funds to navigate through our set goals. To carry out this strategy, it shall set up a Fund Foundation (FF) and formidable fund management approaches. Since its start in 2008, All4Skills has made tremendous progress in many ways. Firstly, the number of participating youths rose by 75% from 2008 to realize 2000 actively involved youths. Secondly, school progress reports indicate that youths have improved their personality and behavior. The organization has put in place mechanisms to for quality and integrity of its programs. In evaluating the impact of the program, community surveys conducted show that school deviance in schools has much reduced. Additionally, literacy levels for both school going and non-schooled children have risen in the last two years of its service. Scholarship programs because of improved talent in sports, and general ski lls have been imperative steps in achieving progress. Currently, major challenges face All4Skills and future presents overwhelming tasks. These include the influence of alternative programs, lack of adequate volunteers, constrained educational and training resources, changes in property tax policies, and facility requirements. Although the challenges are inevitable, the management board, staff, and the volunteers continue to give quality experiences to the youth in an efficient way. Situation Analysis Youths need to get access to affordable programs that benefit them socially, mentally, and spiritually. In utilizing these services, youths can gain from attributes developed afterwards. Numerous studies reveal that youth involvement in active sports positively develops them physically and mentally. Engagement in active physical activities cushions a person against diseases such as obesity and hypertension.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many studies show a significant correlation between physical fitness and reduced juvenile crimes, drug use among other defiant behaviors. Research is abundant with evidence that investment in the lives of children in a constructive way reduces the social and law administration costs. This significant evidence continues to prove the importance our activities. Market Summary U4sillks offers relevant social and team experiences to community youths in private, public, and home-schools. The experiences provide quality recreation and improvement of sporting skills, health and fitness. Furthermore, we offer programs that develop teamwork, fair play, and leadership. One of the intangible benefits accessible to its participants is gaining self-confidence and esteem (Godwin, 1998). Marketing Strategy All4Skills focuses on three basic areas in achieving success with the available resources to our program. All4Skills provides an equal opportunity for all youth to take part in the program. U4Skills provides a value-oriented and safe atmosphere in which the participating youths gain skills in sportsmanship, teamwork, and interactive life skills. A wide variety of sports experiences to develop personal confidence and self-esteem. Strategies employed to achieve our goals include program expansion through market penetration and diversification. Program expansion through market penetration The first tactic shall involve conducting aggressive school campaigns within the target area with an intention to increase the number of users benefiting from the program (Godwin, 1998). This strategy shall increase the cash reserves and assist to improve the quality. The second tactic will involve the following action plans: All4Skills shall conduct presentations in various schools to create awareness with an aim to mobilize their participation. Facilitating sports activities by awarding talented youths. Speci al needs partial sponsorship program with support from donor funds. Diversification Strategies involved will target both current and future programs to meet organizational goals. Additionally, new users shall enroll in the process to widen our target portfolio. Future programs actions adopted by All4Skills include the following:Advertising We will write a custom term paper sample on Marketing Plan for All4Skills specifically for you for only $16.05 $11/page Learn More All4Skills shall change the existing programs to improve its quality provision to participants. All4Skills shall strategically design programs with an aim of expanding the target as well as program portfolio. increase the number of persons who benefit from the services. dropping programs that are non-beneficial Strategy planning Matrix The organization will use matrix below to formulate its strategies. Derivation of the programs depends on the target populations, risk level, and costs. Current /Existing program Future program Existing Users Expanding programs to the current or same users Providing better quality services interventions through program improvement. New Users Availing benefits to new users New forms of interventions to new users Some of the growth strategies that the organization intends to use shall include market penetration, product development, market development, and diversification (Kotler Andreasen, 2003). Partnership with other organizations is fundamental in achieving our strategic goals. Generation of strategies will follow immediately after the choice of decisions. Cost-Benefit Analysis It is a technique used to decide which alternatives are likely to yield the greatest returns on more funds investment. It is also known as cost effectiveness analysis to set up the investment activities or programs which when undertaken, would give the most service outcome (Kotler Andreasen, 2003). The program strategic growth shall expend its rese rves to give quality services and later yield more fees. The program prospects to cost the organization about $100,000 from its activities for the next one year. Cost elements relevant to this spending are from the strategic activities mentioned earlier. This process would in turn benefit our organization through extra fees to the tune of $65,000. We project that our partnerships and linkages with the external organizations and donor will generate about $105,000. The net expected benefits for the coming year are $70,000. However, the organization shall gain many non-quantifiable benefits, which include the following: increased satisfaction of its participants improved organizational or corporate reputation gained from its activities. increased participants’ self-worth and esteem Increased social competence and life skills Increased awareness of the community Increased service portfolio Forecasting for All4Skills It is a technique used for estimating future elements of a bus iness or operations. It is an important process since it gives a representative picture of how future operations of an organization to allow preliminary planning (Kotler Andreasen, 2003). All4Skills expect a hopeful future and it shall use forecasting techniques to gain insight of its future development. The success of any operation or organization depends on how efficient its management can forecast its future and design relevant strategies to discuss the likely future scenarios (McDonald Wilson, 2011).Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this process, the organization shall make good use of both qualitative and quantitative approaches to forecasting. Qualitative approaches are methods used by experts to generate forecasts especially where no historical data is present (Luther, 2011). Additionally, changes in conditions affecting business operations may give such historical data obsolete and irrelevant in making future forecasts. Under this group, All4Skills shall use the approach of scenario writing as a qualitative method. On the other hand, quantitative methods are useful in establishing future elements of a business based on analysis of historical data. Scenario Writing The forecaster begins from a set of assumptions to develop realistic situations in this method. The process will benefit from a derivation of organizational scenario based on a given set of conditions (McLeish, 2010). In this process, the forecaster shall encounter many scenarios from which decision makers will select the most likely that appli es to its operations. Time series using projection of trend The technique relies on the underlying long-term patterns of observations to arrive at future values. The growth in the number of participants is a critical element that measures the progress of All4Skills since its aim is to grow a large set of skilled youth within its area of operation. Historical data show the trend in growth over time. Based on this trend, the organization can figure with some degree of certainty how the picture would be in the future (Allison Kaye, 2005) and (McDonald Wilson, 2011). Conclusion All4Skills focuses on bettering the lives of youths through training in sportsmanship, life skills, leadership, and co-operation. The program has succeeded in many ways since 2008, and records show growth of 75% in membership. The organization attributes these successes to its strategic partnerships, highly skilled staff, government support, and community involvement. Development of youths through nurturing of talent remains the driving force of our organization. Community surveys have shown that the All4Skills has positively influenced the lives of many youths both directly and indirectly. Participating youths who have remained actively involved to the program have shown positive development in respect of self-confidence, esteem and talent growth. Behavior change among these youths is clear from progress reports maintained from foster schools attended by these youths. The organization anticipates delivering quality service for participants and diversification into many related programs, to help its target population wholesomely. Our target is to improve our service delivery and increase the number of participating youths for the next activity year. Additionally, we project to expand our service portfolio through extensive marketing with an aim of increasing fees. Our core emphasis is to differentiate our services from the rest of the market players and creating appropriate public relatio ns programs. The organization uses the cost benefit analysis to measure the real outcome against the expenses. The analysis evaluates both quantifiable and non-quantifiable benefits to both the organization and the youths. Therefore, application of quantitative and qualitative techniques assists in forecasting of the future progress. References Allison, M. J., Kaye, J. (2005). Strategic planning for nonprofit organizations: a practical guide and workbook. New York, NY: John Wiley and Sons. Godwin, T. M. (1998). Peer Justice and Youth Empowerment: An Implementation Guide for Teen Court Programs. New York, NY: DIANE Publishing. Kotler, P., Andreasen, A. R. (2003). Strategic Marketing for Nonprofit Organizations. New York, NY: Prentice Hall. Luther, M. W. (2011). The Marketing Plan: How to Prepare and Implement It. New York, NY: AMACOM Div American Mgmt Assn. McDonald, M., Wilson, H. (2011). Marketing Plans: How to Prepare Them, How to Use Them. New York, NY: John Wiley and Sons. Mc Leish, B. J. (2010). Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor. New York, NY: John Wiley and Sons.

Fortuitous vs. Fortunate

Fortuitous vs. Fortunate Fortuitous vs. Fortunate Fortuitous vs. Fortunate By Sharon Its easy to mix up fortuitous with fortunate. After all, they both have aspects of luck and chance in their meaning. Fortunate means lucky, derived from the word fortune, which means luck, either good or bad. The Romans thought of fortune as a goddess who could be for you or against you. Fortuitous, on the other hand, derives from the Latin fortuitus meaning, by chance, accidental. So a fortuitous meeting is an accidental meeting, rather than a lucky one. Of course, now the waters have been further muddied. Thats because the common usage of fortuitous implies both chance and luck – in other words, a fortuitous meeting might be one that was accidental, but which worked out well for those who met. Here are some quotations to help you see the words in context: Although the 8-1 ruling hardly surprised legal observers, state officials were scrambling to review it on Tuesday, the busy first day of the legislative session. Some observers said the timing of the ruling was fortuitous for lawmakers - were they not meeting in regular session, they may have had to convene yet another special session to address it. USA Today Although the 8-1 ruling hardly surprised legal observers, state officials were scrambling to review it on Tuesday, the busy first day of the legislative session. Some observers said the timing of the ruling was fortuitous for lawmakers - were they not meeting in regular session, they may have had to convene yet another special session to address it. NY Times Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:100 Exquisite AdjectivesDriver License vs. Driver’s LicenseEpidemic vs. Pandemic vs. Endemic

World Trade Organization Today Essay Example | Topics and Well Written Essays - 1250 words

World Trade Organization Today - Essay Example The study "World Trade Organization Today" describes the work of the institution responsible for the multilateral trading system. The World Trade Organization (WTO) is the one and only international organization dealing with multilaterally agreed rules on trade among its member countries. Through WTO agreement, which spell out rights and obligations, member countries operate a nondiscriminatory multilateral trading system that has allowed world trade to grow. The goal is to help producers of goods and services, and exporters and importers, conduct their business in a manner that ensures predictability and stability. The supreme body of the WTO is the Ministerial Conference which is held at least once in every two years. It comprises representatives of all members and functions to oversee the implementation of members' obligations as well as to negotiate new agreements. The day-to-day business of the WTO is conducted under the supervision of the General Council (GC) which comprises re presentatives of all members to the WTO who are usually of Ambassadorial level or equivalent. The GC has the authority to act on behalf of the Ministerial Conference and oversees the operations of agreements and ministerial decisions. As the principal institution with responsibility for the multilateral trading system, the WTO has the same status as institutions such as the World Bank and IMF. The WTO has legal personality and has been accorded privileges similar to those accorded to the specialized UN agencies.

Detecting the Cylindrospermopsin using HPLC-PDA and NMR Assignment

Detecting the Cylindrospermopsin using HPLC-PDA and NMR - Assignment Example Nuclear magnetic resonance (NMR) on the other hand is an analytical technique that uses magnetic nuclei which absorb and re-emit electromagnetic radiations at a specific resonance frequency. This frequency is however dependent on the strength of the magnetic field. The resonance obtained in a magnetic field for any particular compound analyzed is always directly proportional to the strength of the magnetic field. Detection and analysis of cylindrospermopsin using HPLCCylindrospermopsins have few methods of detection compared to the well-known microcystins and saxitoxins. High-performance liquid chromatography-photodiode array (HPLC-PDA) has been shown to be a good method for the detection of cylindrospermopsins and its analogs because of their characteristic UV spectra (ÃŽ »max at 262 nm). The only limitation of this method is that sample purification is necessary because it is normally co-eluted with other contaminants (Welker et al. 2002). Purification of cylindrospermopsin is norm ally performed using HP-20 resin, which removes most of the ionic components from the fraction.Before the detection of cylindrospermopsins by HPLC, they have to be extracted. Water samples containing the cyanobacterial cells are filtered by glass fiber filters.Extraction procedure The air-dried frozen filter samples should be placed on the borosilicate glass tubes and freeze-thawed twice to obtain maximum recover after which 1.2ml of methanol is added and mixed in the bath ultrasonicator for 15 minutes. The samples should further be ultrasonicated individually for 1 minute and the aliquots of the extracts centrifuged at 10,000 ? g for 10 min after which 500 Â µl of the supernatants are transferred to borosilicate vials and evaporated to dryness at 40Â °C under argon. The dried extracts can then be reconstituted in 100 Â µl of 75% methanol and centrifuged in vials at 10,000 ? g for 10 min or filtered through the HPLC grade filter. Before running the HPLC, the HPLC system should be set up as described in the manufacturer’s instructions including degassing, priming and changing columns. The column oven should be set at 40?C and the HPLC changed gradually to starting conditions. The chromatogram samples and standards should be set as per the recommended HPLC gradients using 10

Acceleration processes Essay Example for Free

Acceleration processes Essay When the bus stops suddenly, the book slides forward off the seat. In the reference frame of the ground, which of the following is correct? a) b) c) d) e) A net force acted on it. No net force acted on it. It remained at rest. It did not move, but only seemed to. Gravity briefly stopped acting on it. 7. Consider a cart on a horizontal frictionless table. Once the cart has been given a push in the x-direction and released, what will happen to the cart? a) b) c) d) e) It slowly comes to a stop. It continues with constant acceleration. It continues with decreasing acceleration. It continues with constant velocity. It immediately comes to a stop. 8. Off to the Races: F v From rest, we step on the gas of our Ferrari, providing a force F for 4s, speeding it up to a final speed v. If the applied force were only 1/2 F, how long would it have to be applied to reach the same final speed? a) 16s b) 8s c) 4s d) 2s e) 1s 9. Two blocks of the same mass are connected by a string and are pulled across a frictionless surface by a constant force. Will the two blocks move with constant velocity? a) Yes, both blocks move with constant velocity. b) No, both blocks move with constant acceleration. ) The two blocks will have different velocities and/or accelerations. 10. Referring to figure in Q9, will the tension in the connecting string be greater than, less than, or equal to the force F ? a) Greater than. b) Less than. c) Equal to. 11. Force and Two Masses: F m1 a1 a2 = 2a1 F m2 F m2 m1 a3 A force F acts on mass m1 giving acceleration a1. The same force acts on a different mass m2 giving acceleration a2 = 2a1. If m1 and m2 are glued together and the same force F acts on this combination, what is the resulting acceleration? a) 3/4 a1 b) 3/2 a1 c) 1/2 a1 d) 4/3 a1 e) 2/3 a1 12. Bowling vs. Ping-Pong I: F12 F21 In outer space, a bowling ball and a ping-pong ball attract each other due to gravitational forces. How do the magnitudes of these attractive forces compare? a) b) c) d) e) The bowling ball exerts a greater force on the ping-pong ball. The ping-pong ball exerts a greater force on the bowling ball. The forces are equal in magnitude. The forces are zero because they cancel out. There are actually no forces at all. 13. Bowling vs. Ping-Pong II: In outer space, gravitational forces exerted by a bowling ball and a ping-pong ball on each other are equal and opposite. How do their accelerations compare? a) b) c) d) e) They do not accelerate because they are weightless. Accelerations are equal, but not opposite. Accelerations are opposite, but bigger for the bowling ball. Accelerations are opposite, but bigger for the ping-pong ball. Accelerations are equal and opposite. 14. A ball tied to a string is being whirled around in a circle. What can you say about the work done by tension? T v a) Tension does no work at all. b) Tension does negative work. c) Tension does positive work. 15. You lift a book with your hand in such a way that it moves up at constant speed. While it is moving, what is the total work done on the book? ?r FHAND v = const a=0 mg a) b) c) d) e) mg ? ?r FHAND ? ?r (FHAND + mg) ? ?r Zero None of the above. 16. Two paths lead to the top of a big hill. One is steep and direct, while the other is twice as long but less steep. How much more potential energy would you gain if you take the longer path? a) b) c) d) e) The same as the short path. Twice as much. Four times as much. Half as much. No PE gained in either case. 17. A hole is drilled through the center of Earth and emerges on the other side. You jump into the hole. What will happen to you? Hint: Inside earth, when you are at a distance r away from the center, the gravitational force on you is just the force due to your body mass and the earth mass of sphere of radius r from the center. ) a) b) c) d) You fall to the center and stop. You go all the way through and continue off into space. You fall to the other side of Earth and then return. You won’t fall at all. 18. A proton and an electron are held apart a distance of 1 m and then released. As they approach each other, what will happen to the force between them? a) It gets bigger. b) It gets smaller. c) It stays the same. 19. Continuing from Q18, which particle has the larger acceleration at any time? a) Proton. b) Electron. c) Both the same. 20. Continuing from Q19, where would they meet? a) In the middle. b) Closer to the electron’s side. c) Closer to the proton’s side. 21. Considering a vibrating pendulum as shown in the figure. i) At which of the above time is the kinetic energy a maximum? ii) At which of the above time is the potential energy a maximum? iii) At which of the above time is kinetic energy being transformed to potential energy? iv) At which of the above time is potential energy being transformed to kinetic energy?

The Current Status of Health Care Reform :: Health Care Reform, Health Care, Healthcare, USA,

Health Care Reform is a concern for people that have health insurance, for those that can’t afford health insurance and the price of healthcare for all of us. There are the difference views on Health Care Reform: The healthcare view, the public opinion and The House and the Senate. The Center for Medicare and Medicaid will withhold 2% of base payments that would serve as incentive payments to hospital based on their total performance score derived from separate domains. The current domains include process measure, outcome and patient satisfaction. The Senate bill also requires a comprehensive review of the hospital wage index. Our cost problems, affect not only the federal budge deficit, but also individual American businesses and household. Only be aligning payment models across public and private systems will we both address federal spending and make the health care system more affordable for all Americans† (The New England Journal of Medicine) Both House and Senate versions identify â€Å"excess payments† based on performance of risk-adjusted re-admissions rates for AMI, Heart Failure and Pneumonia. The Center for Medicaid and Medicare would recoup excess payments by discounting future payments with cuts capped at a certain percentage of total payments. In effort to go beyond â€Å"fixing† fee-for service payments, the proposed legislation includes alternative models include bundled payments to cover the range of services related to a defined medical condition: global fees to cover the entire cost of care (regardless of the setting) over an extended period for a person with a condition such as cancer; extra payments for patient-center primary care delivered through medical home; and the rewarding of Accountable Care Organizations for achieving the desired performance in caring for a defined population over the course of the year. (Medicare Payment Advisory Commission. Reforming the delivery system. Report t o Congress) (Fisher ES) For providing episode of care for services provided three days prior to the admission, during the admission and 30 days after discharge. The service would include acute care, physician services provided inside and outside the hospital, outpatient services, post acute care services, including home health, inpatient rehabilitation, long term care hospital and others. Participating organization would required to submit data and specific measure, including measure of functional improvement, rates of avoidable hospitalization, incidence of hospital acquired infections and efficiency. An independent evaluation would review the extent to which the a pilot the selected quality of measures, improved health outcomes, improved beneficiary access to care and reduced Medicare spending.

Anatomy – Structure of the Pancreas

ANATOMY AND PHYSIOLOGY: Structure of the Pancreas The pancreas is an elongated organ that lies behind and below the stomach. This mixed gland contains both exocrine and endocrine tissues. The predominant exocrine part consists of grape-like clusters of secretory cells that form sacs known as acini, which connect to ducts that eventually empty into the the first portion of the intestine called duodenum. The smaller part of the gland consists of isolated islands of endocrine tissue known as islets of Langerhans which are dispersed throughout the pancreas. Hormones Secreted by the Pancreas The most important hormones secreted by the pancreas are insulin and glucagon. Both play a role in proper metabolism of sugars and starches in the body. Insulin promotes the movement of glucose and other nutrients out of the blood and into cells. When blood glucose rises, insulin, released from the beta cells causes glucose to enter body cells to be used for energy. Also, it sometimes stimulates conversion of glucose to glycogen in the liver. Another pancreatic hormone, glucagon, promotes the movement of glucose into the blood when glucose levels are below normal. It causes the breakdown of stored liver glycogen to glucose, so that the sugar content of blood leaving the liver rises. Insulin is a hormone central to regulating carbohydrate and fat metabolism in the body. Insulin causes cells in the liver, muscle, and fat tissue to take up glucose from the blood, storing it as glycogen in the liver and muscle. Insulin stops the use of fat as an energy source by inhibiting the release of glucagon. With the exception of the metabolic disorder diabetes mellitus and Metabolic syndrome, insulin is provided within the body in a constant proportion to remove excess glucose from the blood, which otherwise would be toxic. When blood glucose levels fall below a certain level, the body begins to use fat as an energy source through glycogenolysis, for example, by transfer of lipids from adipose tissue to the liver for mobilization as an energy source. As its level is a central metabolic control mechanism, its status is also used as a control signal to other body systems (such as amino cid uptake by body cells). In addition, it has several other anabolic effects throughout the body. Glucagon, a hormone secreted by the pancreas, raises blood glucose levels. Its effect is opposite that of insulin, which lowers blood glucose levels. [1] The pancreas releases glucagon when blood sugar (glucose) levels fall too low. Glucagon causes the liver to convert stored glycogen into glucose, which is re leased into the bloodstream. Glucagon raises blood glucose levels. High blood glucose levels stimulate the release of insulin. Insulin allows glucose to be taken up and used by insulin-dependent tissues. Thus, glucagon and insulin are part of a feedback system that keeps blood glucose levels at a stable level. Glucagon belongs to a family of several other related hormones. Somatostatin (also known as growth hormone-inhibiting hormone (GHIH) or somatotropin release-inhibiting factor (SRIF)) is a peptide hormone that regulates the endocrine system and affects neurotransmission and cell proliferation via interaction with G-protein-coupled somatostatin receptors and inhibition of the release of numerous secondary hormones. Function of the Pancreas The pancreas is largely responsible for maintaining blood glucose levels. The normal clinical range of blood glucose levels is 70 to 150 mg/dL (milligrams per deciliter). The pancreas can measure blood sugar and if it is high or low, the pancreas releases a hormone to correct the level. Blood glucose must be maintained at a certain level for cells to neither gain or lose water. HEALTH TEACHING 1. Teach the patient sign and symptoms of hypoglycemia and hyperglycemia 2. Teach the patients about medication purpose, dosage, route, and possible side effects of all prescribed medications. . In patients with self-administer insulin, demonstrate patient the appropriate preparation and administration techniques. 4. Teach to the patient signs and symptoms of diabetic neuropathy and emphasize the need for safety precautions because neuropathy decreased sensation can hide sense injuries 5. Tell to the patient the Prognosis of Diabetes Mellitus, Insulin resistance increases with age, After the fi rst few years of treatment, the majority of people with type 2 diabetes require more than one medicine to keep their blood sugar controlled 6. Teach the patient how to manage diabetes when he has a minor illness, such as a cold, or flu. 7. To encourage compliance with lifestyle changes, emphasize how blood glucose control affects long-term health. 8. Teach the patient how to care for his feet. 9. Advise him to wear comfortable, nonconstricting shoes and never to walk barefoot 10. To prevent diabetes, teach people at high risk to avoid risk factors †for example, maintaining proper weight and exercising regularly, teach to patients you can help to prevent type 2 diabetes by maintaining your ideal body weight, especially if you have a family history of diabetes. Diet and exercise have been shown to delay the onset of diabetes in people who are in the early stages of insulin resistance. If you already have been diagnosis Diabetes Mellitus type 2, you can delay or prevent complications by keeping tight control of your blood sugar. 11. Advise patients to have annual ophthalmologic examinations for early detection of diabetic retinopathy 12. Encourage the patient and his family to obtain additional information about Diabetes mellitus from nearby Diabetic foundations.

Victoria Secret Pink Case Study

1. Analyze the buyer decision process of a typical Pink. * Consumers, not only Pink consumers, have a buyer decision process. This decision process includes need recognition, information search, evaluating alternatives, purchase decision, and post-purchase decision. In Pink buyer’s case, I believe many of them find the â€Å"need† to buy because they want to keep up with the newest trends and be fashionable. They are not buying this line of clothes because they do not have any and desperately need clothes, but rather it is being based on external factors whether it’s what they see possibly on TV, internet, or in magazines. When it comes to the information search, I believe it is mainly external, although some loyal consumers do have internal information. I think teens and tweens are buying the Pink brand based on what they hear from friends and family members and also the advertising they see on TV and the internet. When evaluating the alternatives, it depends on why the consumer is buying Pink. If they are buying the brand to be fashionable and trendy, they are less likely to seek out an alternative since in their eyes they see Pink as the only brand. If they are looking for sweats to use for athletic events rather than being casual around the house or dorms, they might consider looking at brands such as Nike or Adidas as being alternatives, but once again, it depends on why the consumer buys the Pink brand in the first place. The purchase decision comes down to whether or not Pink is the best choice. There are also other factors that come into play such as friends or family comments or reactions to the product. The post-purchase decision will form lasting impressions on the consumer and be a base as to whether or not the consumer stays loyal in future purchases. If the Pink brand meets or exceeds the expectations of the consumer, the consumer will most likely stay loyal to the company and spread the word to friends. 2. Apply the concept of â€Å"aspirational groups† to Victoria’s Secret Pink line. Should marketer’s have boundaries with regard to this concept? * There are a few aspirational groups when it comes to the Victoria Secret Pink line. First, one of the target markets in college girls, consumers of the Pink line may be ones of a sorority or club at college. Another aspirational group includes celebrities, or celebrities who endorse the Pink line. Tween and teenage girls might aspire to be like one of the celebrities therefore wanting to look or dress just as them. The last aspriational group is the tween girls looking up to the teenage girls and wanting to be and dress just like them. This creates a problem when it comes to boundaries because Pink was not looking to market the brand towards ten and eleven year olds. I believe times have changed though so it is hard to distinguish a boundary for what is right and wrong. A certain concept/style might seem wrong to the parent or marketing director from generation X, but that same concept/style might be perceived as just fine from someone in my generation. I do believe there should be some sort of boundary set by marketer’s on who they choose to market the brand to, but in the end they have no choice over who decides to consume the products. 3. Explain how both positive and negative consumer attitudes toward a brand like Pink develop. How might someone’s attitude toward Pink change? An attitude shows a person’s feeling or tendency towards an idea or product. Marketers throughout all areas try to persuade consumers’ attitudes in their favor. I believe in today’s generation, attitudes are based on very general and basic perceptions. Kid’s today aspire to be like many notable people in the media including the music and movie industry, therefore wanting to dress just like him or her. Also, perceptions could come fr om loving all the articles of clothing the child has bought from a particular store, such as Pink. Negative perceptions could come from someone who does not enjoy shopping in crowded places such as malls, but this is where marketers might try to lead this particular consumer to their online outlet. Marketers are always trying to work on changing and persuading consumers attitudes whether it’s who they endorse, or something as simple as directing a consumer who does not like shopping in crowded places to shop at their online store. Marketers certainly know their trends and try to capitalize by things such as advertising and product placement.

Free Essays on Understanding The Rationale Behind Machiavellis The Prince

Understanding the Rationale Behind Machiavelli’s The Prince Machiavelli’s scientific and rational perspectives are blunt and harsh. His book The Prince is a look into the world of running a state and the basis for gaining respect as a leader. He writes that a state is only created if people cooperate and work to maintain it. Putting faith and trust in the people to really work and understand that everyone has to give to receive is similar to that of a utopian society yet different. Here Machiavelli explains that a state needs to take precedence over everything. This is the same idea for a utopian society. However, in a utopian society everyone is equal and gets no more than the next person. In a Machiavellian society the state is most important and everyone must work for it’s maintenance but everyone is not equal and certain leaders and people can excel further. Maintaining sovereignty should be the focus of a leader and the people of the state. If one does not work on sustaining the sovereignty of a state it will surely fall apart and be taken over. Further the leader would appear to be weak and cause the state to quickly boot him out of his position. Machiavelli believes strongly that a state should be founded on military power. â€Å"It is of such importance that military prowess not only keeps those who have been born rulers in power but also often enables men who have been born private citizens to come to power,† (Machiavelli). By this Machiavelli points out that someone who is already in the blood line to be a ruler needs to work to keep a strong militia, and for those that want to come to rule need to remember that military ability is key. He believes that the strength in militia will show how really strong a leader is. It will allow other leaders to recognize that you hold power over your own people and can conquer anyo ne that tries to ruin your respective state. â€Å"On the other hand, one sees that wh... Free Essays on Understanding The Rationale Behind Machiavelli's The Prince Free Essays on Understanding The Rationale Behind Machiavelli's The Prince Understanding the Rationale Behind Machiavelli’s The Prince Machiavelli’s scientific and rational perspectives are blunt and harsh. His book The Prince is a look into the world of running a state and the basis for gaining respect as a leader. He writes that a state is only created if people cooperate and work to maintain it. Putting faith and trust in the people to really work and understand that everyone has to give to receive is similar to that of a utopian society yet different. Here Machiavelli explains that a state needs to take precedence over everything. This is the same idea for a utopian society. However, in a utopian society everyone is equal and gets no more than the next person. In a Machiavellian society the state is most important and everyone must work for it’s maintenance but everyone is not equal and certain leaders and people can excel further. Maintaining sovereignty should be the focus of a leader and the people of the state. If one does not work on sustaining the sovereignty of a state it will surely fall apart and be taken over. Further the leader would appear to be weak and cause the state to quickly boot him out of his position. Machiavelli believes strongly that a state should be founded on military power. â€Å"It is of such importance that military prowess not only keeps those who have been born rulers in power but also often enables men who have been born private citizens to come to power,† (Machiavelli). By this Machiavelli points out that someone who is already in the blood line to be a ruler needs to work to keep a strong militia, and for those that want to come to rule need to remember that military ability is key. He believes that the strength in militia will show how really strong a leader is. It will allow other leaders to recognize that you hold power over your own people and can conquer anyo ne that tries to ruin your respective state. â€Å"On the other hand, one sees that wh...

Saying There Is and There Are in Spanish

Saying 'There Is' and 'There Are' in Spanish It is often said that there is or there are is expressed in Spanish using the verb hay (a form of haber) - and indeed that is usually so. However, there are some instances where forms of the verb estar - typically est (singular) or estn (plural) - should be used. The difference is one in meaning: Hay is used to refer to mere existence.Est or estn is used when describing a location. As an example, examine this simple sentence: There is a book. At least in writing, the English is ambiguous - the sentence could be phrased as a book is there, meaning that a book is in a certain location. Or could be interpreted as A book exists. In Spanish a different verb would be used for each interpretation. To say that the book is in a location, use a form of estar: El libro est allà ­. (The book is there.)But to say it merely exists, use a form of haber, in this case hay: Hay un libro. (A book exists.) Eliminating Ambiguity in Translating There The same principle applies in many other cases where the English might be ambiguous: No hay dinero. (There isnt any money, because it doesnt exist.) El dinero no est. (The money exists, but its not here.)No hay profesor. (Theres no teacher, meaning, for instance, that one hasnt been hired.) El profesor no est. (Theres a teacher, but the teacher isnt here.)Hay dos escuelas. (There are two schools, that is, two schools exist.) Dos escuelas estn allà ­. (There are two schools, meaning, two schools are in the direction that is being pointed to.)Hay vacas en Argentina. (There are cows in Argentina.) Las vacas estn en Argentina. (The specific cows are there, in Argentina.)Sà ³lo hay una cosa importante. (There is only one important thing.) La cosa importante est en otro lado. (The important thing is on the other side. Here cosa refers to a specific object.) Abstract nouns, or nouns that dont refer to an object that can exist in a specific location, normally are not used with estar, but with hay: Hay muchos problemas. (There are many problems.)No hay felicidad sin amor. (There is no happiness without love.)Hay un montà ³n de cosas que quiero decirte. (There is a pile of things I want to say to you.)Hay dos tipos de dolor: el que te lastima y el que te cambia. (There are two kinds of pain: the kind that  hurts you and the kind that changes you.) Another way of understanding the differences involves looking the grammar of the English being translated. In sentences there is is translated using estar, there is functioning as an adverb of location. If here can be substituted for there and the sentence still makes sense, there is being used for location. However, when there is being used as a dummy word, haber is used in translation. Estar vs. Haber in Other Tenses Although examples in the present indicative tense were used above, the same rules apply in other tenses and in the subjunctive mood. Fui a su casa, pero no estaba. (I went to her house, but she wasnt there.)No habà ­a transportacià ³n porque no comprà © un coche. (There was no transportation because I didnt buy a car.)Si hubiera unicornios, la gente los verà ­an. (If there were unicorns, people would see them.)Quiero que haya paz en el mundo. (I want there to be peace in the world.)No quiero que à ©l està © allà ­. (I dont want him to be there.) A Similar Use of Ser When it is used to indicate mere existence, haber can be used only in the third person in standard Spanish. It is often possible to use ser in a similar way in the first- and second-person plural (we and you, respectively). This use is especially common with numbers. Somos seis. (There are six of us.)Ya somos veinte en la clase. (Now there are 20 of us in the class.)Son ustedes cinco hombres. (There are five of you men.)Si sois siete, te ruego que me digas  ¿cà ³mo puede ser? (If there are seven of you, I beg that you tell me, how this can be?) Key Takeaways Although forms of estar and haber can be used in translating there is and there are, their meanings are not the same.Estar is used when suggesting existence in a location, while haber is used in referring to mere existence.Haber also is used with abstract nouns, which dont refer to objects.

Delinquency Deterrence Essay Example | Topics and Well Written Essays - 250 words

Delinquency Deterrence - Essay Example Additionally, a juvenile cannot risk committing a crime with the knowledge of certain severe punishment on such crimes. Ideally, it is more effective to punish a juvenile upon committing a crime, as this will deter delinquency in the future, as they will have leant a lesson. Most importantly, the threat of punishment to juvenile delinquency allows officers to reach out to such criminals in their schools and allow the judges to commit them to severe penalties. The courts have indeed offered tougher punishment for crime thus instilling fear to potential juvenile criminals and hence driving crime down. Therefore, the certainty and severity of punishment deters juvenile delinquency. General deterrence refers to the impact of the threat of legal punishment on delinquency in the public. For example, the perception that there is certainty to the enforcement of traffic laws and violation attracts severe penalties is an example of general deterrence. In addition, a â€Å"Tow-Away Zone" sign is also an example of general deterrence (European Road Safety Observatory, 2007). Specific deterrence refers to the impact of the actual legal punishment on convicted law violators. Such deterrence emanates from life experiences with detection, prosecution, and punishment of legal violators. A good example is the experience of a stricter sentence on lesser crimes (European Road Safety Observatory, 2007). There are various situational crime prevention strategies. They include reducing the opportunities for criminals to commit crime, making the commitment of crime seem harder, less rewarding, and riskier. In addition, changing a criminal’s perception that they can get away with crime, improving surveillance, and deflecting potential offenders from potential crime areas are situational crime prevention strategies (University of Cambridge, 2012). As such, I believe that general deterrence and effective

Improvement in advertising, enhances consumer culture of society Essay

Improvement in advertising, enhances consumer culture of society - Essay Example One such advert is the ‘Impossible Field’ by Adidas that featured English football icon in striking David Beckham as well as other Adidas top list players, playing football on a steel girders field. They play against the odds of darkness and height, showing the balanced properties entrenched in the Adidas Predator soccer boots that were newly released in the market. It becomes apparent that the girders refer to a football field’s raised lines. One by one red dressed players courtesy of the athletic capacity and superior ball skills of the Adidas team are knocked off the girders. Eventually the ball is kicked with a high force into the goal that the goalie gets knocked back into his net (Maryon, 1). The entire goal falls back into what can be described well as nothingness, hence the tagline of â€Å"Impossible is Nothing†. It leaves a lot of imagination as to the influence this had on the marketability and consumption of the Adidas products. The best possibl e results expected and realized in the strongest business terms possible. At this point, it can be appreciated that of all the weapons of marketing, advertising affects most the minds of the viewers because its exposure is considered much more. This is better understood by defining advertising as a way of communicating for convincing an audience to take purchase decision concerning a product or service as well as delivering information to viewers. In a study that examined effective advertising and the related influence on the buying behavior of consumers, there was found a moderate relationship amid independent variables (emotional response and environmental response) and dependent variable (consumer buying behavior). This finding indicated that consumers purchase brands according to their emotional attachment (Niazi, Javaria and Shah, 114). In essence television advert combines audio, visual and text form that appeals to a consumer. This demonstrates the power that advertising hold s especially concerning the decision of consumers to purchase a product or service. It can therefore, be argued that advertising greatly influences the marketability of a product or service in this dispensation of diverse products, superior quality and high innovativeness across various industries. Consistent with the findings above a study focusing on advertising and its connection with consumer behavior with special reference to nestle limited highlights the power of advertising and consumer. From the outset marketing offers a key to gain real access just to those brands that match best to the present environment i.e. â€Å"imperative† that can be delivered the people’s needs and they are eagerly waiting to make a purchase at the appropriate time without any dilly dallying (Kumar, Gangal and Singh, 112). It was found that consumers are greatly influenced via advertising in their preference as concerns the brand. This preference is mainly due to the brand’s ric h quality and attractive advertising policy. In that regard TV advertisements of the brand influence the consumers’ buying most. The brand’s language and creative presentation of TV advertisements are successful to convey Emotion, Message, Value system concerning the product (Ayanwale, Alimi and Ayanbimipe, 9). In a nutshell advertisement has an effect on the consumers’ buying behavior. Thus, companies benefit from advertisement campaigns not only in terms of retaining their